RFID in clothing and shoe stores

Generating cost savings that can be passed along to you

Various clothing manufacturers and retailers have been experimenting with RFID since the beginning of this century, but 2011 is shaping up to be the year when this technology and all its many advantages really takes off.

RFID allows clothing manufacturers and clothing stores to manage their inventory more accurately and less expensively. It can allow a shop clerk to quickly find the color and style of jeans you want to try on, or the brand and size of basketball sneakers your son wants to buy. It can also be combined with anti-shoplifting technology to help prevent crime.

When stores cut the costs of managing their stock and reduce the quantity of items that leave their stores without being paid for, they generate savings that can be passed along to their customers.

Interested? Learn more in our “What the Experts Have to Say” section:

• In our interview with Chris Schaefer, Director of Global RFID Market Development at Motorola, he discussed how RFID could be used by employees at clothing stores or shoe stores to more easily find the precise size, colour or style that a potential customer was seeking. Read more.
• In our interview with Christian von Grone, Chief Information Officer at German clothing retailer Gerry Weber, he discussed his role in one of the apparel industry’s breakthrough projects, overseeing the tagging of millions of articles of clothing. Read more.