RFID connects paper magazine to the web
Traditional media and new media meet, thanks to RFID
In March 2009, a quarterly French technology and lifestyle magazine called AMUSEMENT published an issue equipped with a very small RFID tag that connected readers to exclusive extras on the Internet.
The special edition was the joint effort of AMUSEMENT, GS1 France, and Violet, a French high-tech company which makes a small RFID interrogator they’ve named ‘Mir:ror’. The Mir:ror RFID reader plugs into a computer’s USB port. When the magazine was brought near it, it automatically launched the special online content.
This “i-magazine” might just be the first of a whole variety of interconnections between web-based new media and traditional printed media, made possible by RFID.