With RFID, get more information about the food you buy

Get more details, right there in the supermarket, with RFID

Consumers today are increasingly interested in getting more information about the food they buy. For example, they may want to know whether food contains things their children are allergic to. They may want to know where the ingredients were grown and whether they were produced organically. They may want to know if the company treats its employees well or whether they act responsibly toward their shareholders.

This is more information that food manufacturers can fit onto the labels of their products!

Luckily, RFID can help.

If consumer goods were tagged with RFID chips, supermarket shoppers could simply hold a product up to screen at the front of the store, or to a monitor mounted on the shelf in the aisle, or even to their mobile telephones. The RFID chip on the product would automatically communicate with an RFID reader in the device, and provide detailed information.

Individual needs – such as a low-carb diet or peanut allergies – could be programmed as a preference, so that this information appears first.

Thanks to RFID, in the supermarket of the not-too-distant future, there will be new levels of transparency and new ways for consumers to get the information they want.