Going for consumer and privacy protection

EPCglobal is firmly committed to consumer privacy and has a long history of activism in this area. In addition to the currently valid regulations, EPCglobal members are bound by strict privacy guidelines which ensure you are notified of the presence of a RFID tag on any product you buy. You are given options about how to deal with the tag and are provided with background information on making your choice. As EPC evolves, so too will new issues. EPCglobal members are committed to addressing these issues and engaging in a dialogue about them with interested parties.

Here is a brief summary of our privacy guidelines:

1. Consumer Notice
You will be given clear notice of the presence of an EPC on products or their packaging, usually via the EPC logo or an identifier.

2. Consumer Choice
You will be informed of the choices that are available to discard, remove, or, in future, disable EPC tags on the products you acquire. In most cases, tags will be part of a product’s disposable packaging or a product label.

3. Consumer Education
You will have the opportunity to obtain accurate information about the EPC and its applications. EPCglobal will also act as a forum for both companies and consumers who have questions or complaints about EPC technology.

4. Record Use, Retention and Security
The EPC does not contain, collect or store any personally identifiable information. As with conventional barcode technology, personal data may be linked to the EPC. However, this must be done in compliance with EPCglobal guidelines and the relevant legislation. All EPCglobal subscribers agree to publish information on their policies regarding the retention, use and protection of any personally identifiable information associated with the EPC.

Links

www.epcglobalinc.org/consumer_info